Постановление Правительства Калининградской области от 06.02.2012 № 38

|     | ежегодного                    |             |          |          |          |            |            |             |            |           |
|     | исследования                  |             |          |          |          |            |            |             |            |           |
|     | (мониторинга, учета           |             |          |          |          |            |            |             |            |           |
|     | и анализа) с целью            |             |          |          |          |            |            |             |            |           |
|     | оценки реального              |             |          |          |          |            |            |             |            |           |
|     | вклада туристической          |             |          |          |          |            |            |             |            |           |
|     | отрасли в экономику           |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
|     | и корректировки               |             |          |          |          |            |            |             |            |           |
|     | мероприятий Программы         |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 14. | Разработка стратегии          | 1590,00     | -        | -        | 1590,00  | -          | -          | -           | -          | -         |
|     | продвижения                   |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области как                   |             |          |          |          |            |            |             |            |           |
|     | туристического                |             |          |          |          |            |            |             |            |           |
|     | направления                   |             |          |          |          |            |            |             |            |           |
|     | и создание                    |             |          |          |          |            |            |             |            |           |
|     | конкретного плана             |             |          |          |          |            |            |             |            |           |
|     | маркетинговой                 |             |          |          |          |            |            |             |            |           |
|     | и рекламной кампаний          |             |          |          |          |            |            |             |            |           |
|     | для внутреннего и             |             |          |          |          |            |            |             |            |           |
|     | международного рынков         |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 15. | Разработка                    | 1000,00     | -        | -        | -        | -          | 1000,00    | -           | -          | -         |
|     | концептуального плана         |             |          |          |          |            |            |             |            |           |
|     | системных мероприятий         |             |          |          |          |            |            |             |            |           |
|     | по развитию                   |             |          |          |          |            |            |             |            |           |
|     | приоритетных                  |             |          |          |          |            |            |             |            |           |
|     | видов туризма                 |             |          |          |          |            |            |             |            |           |
|     | в Калининградской             |             |          |          |          |            |            |             |            |           |
|     | области (сельского,           |             |          |          |          |            |            |             |            |           |
|     | водного,                      |             |          |          |          |            |            |             |            |           |
|     | фортификационного,            |             |          |          |          |            |            |             |            |           |
|     | активного и т.д.)             |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 16. | Разработка концепции          | 1000,00     | -        | -        | -        | -          | 1000,00    | -           | -          | -         |
|     | развития туризма              |             |          |          |          |            |            |             |            |           |
|     | в Приморской                  |             |          |          |          |            |            |             |            |           |
|     | рекреационной зоне            |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 17. | Организация                   | 252,00      | -        | -        | -        | -          | -          | 84,00       | 84,00      | 84,00     |
|     | ознакомительных               |             |          |          |          |            |            |             |            |           |
|     | выездов                       |             |          |          |          |            |            |             |            |           |
|     | в муниципальные               |             |          |          |          |            |            |             |            |           |
|     | образования                   |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области для социально         |             |          |          |          |            |            |             |            |           |
|     | незащищенных                  |             |          |          |          |            |            |             |            |           |
|     | слоев населения               |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 18. | Аренда выставочных            | 252,00      | -        | -        | -        | -          | -          | 84,00       | 84,00      | 84,00     |
|     | площадей на                   |             |          |          |          |            |            |             |            |           |
|     | региональной                  |             |          |          |          |            |            |             |            |           |
|     | международной                 |             |          |          |          |            |            |             |            |           |
|     | выставке "Янтур"              |             |          |          |          |            |            |             |            |           |
|     | для экспозиции                |             |          |          |          |            |            |             |            |           |
|     | туристических                 |             |          |          |          |            |            |             |            |           |
|     | возможностей                  |             |          |          |          |            |            |             |            |           |
|     | муниципальных                 |             |          |          |          |            |            |             |            |           |
|     | образований                   |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 19. | Организация                   | 1800,00     | -        | -        | -        | -          | -          | 600,00      | 600,00     | 600,00    |
|     | ежемесячной                   |             |          |          |          |            |            |             |            |           |
|     | телевизионной                 |             |          |          |          |            |            |             |            |           |
|     | передачи для жителей          |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
|     | о возможностях                |             |          |          |          |            |            |             |            |           |
|     | туризма и отдыха              |             |          |          |          |            |            |             |            |           |
|     | в муниципальных               |             |          |          |          |            |            |             |            |           |
|     | образованиях                  |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 20. | Поддержка молодежных          | 900,00      | -        | -        | -        | -          | -          | 300,00      | 300,00     | 300,00    |
|     | проектов в рамках             |             |          |          |          |            |            |             |            |           |
|     | конкурса "Социальные          |             |          |          |          |            |            |             |            |           |
|     | инициативы,                   |             |          |          |          |            |            |             |            |           |
|     | инновационные проекты         |             |          |          |          |            |            |             |            |           |
|     | и программы в сфере           |             |          |          |          |            |            |             |            |           |
|     | туризма" <*>                  |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 21. | Разработка концепции          | 836,50      | -        | -        | -        | -          | -          | 836,50      | -          | -         |
|     | освещения мест                |             |          |          |          |            |            |             |            |           |
|     | притяжения туристов           |             |          |          |          |            |            |             |            |           |
|     | в муниципальных               |             |          |          |          |            |            |             |            |           |
|     | образованиях                  |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 22. | Итого по задаче 1:            | 49905,85    | 526,00   | 650,00   | 3346,37  | 1794,75    | 9835,35    | 11746,80    | 10702,50   | 11304,08  |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| Задача 2: продвижение Калининградской области как туристического центра на внутренний и международный                                               |
| туристические рынки                                                                                                                                 |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 23. | Участие                       | 3027,16     | 700,00   | 700,00   | 794,45   | 832,71     | -          | -           | -          | -         |
|     | в международных               |             |          |          |          |            |            |             |            |           |
|     | туристических                 |             |          |          |          |            |            |             |            |           |
|     | выставках, проводимых         |             |          |          |          |            |            |             |            |           |
|     | на территории                 |             |          |          |          |            |            |             |            |           |
|     | Российской Федерации          |             |          |          |          |            |            |             |            |           |
|     | и за рубежом,                 |             |          |          |          |            |            |             |            |           |
|     | приобретение                  |             |          |          |          |            |            |             |            |           |
|     | выставочных площадей          |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 24. | Презентация                   | 2193,52     | -        | -        | -        | -          | -          | 2193,52     | -          | -         |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
|     | на объединенном               |             |          |          |          |            |            |             |            |           |
|     | выставочном стенде            |             |          |          |          |            |            |             |            |           |
|     | Российской Федерации          |             |          |          |          |            |            |             |            |           |
|     | (в качестве участника         |             |          |          |          |            |            |             |            |           |
|     | крупнейших                    |             |          |          |          |            |            |             |            |           |
|     | международных                 |             |          |          |          |            |            |             |            |           |
|     | туристических                 |             |          |          |          |            |            |             |            |           |
|     | выставок в Российской         |             |          |          |          |            |            |             |            |           |
|     | Федерации                     |             |          |          |          |            |            |             |            |           |
|     | и за рубежом в целях          |             |          |          |          |            |            |             |            |           |
|     | повышения                     |             |          |          |          |            |            |             |            |           |
|     | узнаваемости                  |             |          |          |          |            |            |             |            |           |
|     | и продвижения                 |             |          |          |          |            |            |             |            |           |
|     | уникального                   |             |          |          |          |            |            |             |            |           |
|     | туристического                |             |          |          |          |            |            |             |            |           |
|     | потенциала                    |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области)                      |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 25. | Размещение                    | 9116,38     | 300,00   | 300,00   | -        | 2573,07    | -          | 1943,09     | 1957,02    | 2043,20   |
|     | информационных                |             |          |          |          |            |            |             |            |           |
|     | материалов                    |             |          |          |          |            |            |             |            |           |
|     | о туристической               |             |          |          |          |            |            |             |            |           |
|     | привлекательности             |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области в российских          |             |          |          |          |            |            |             |            |           |
|     | и зарубежных                  |             |          |          |          |            |            |             |            |           |
|     | средствах массовой            |             |          |          |          |            |            |             |            |           |
|     | информации                    |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 26. | Информирование                | 1800,00     | -        | -        | -        | -          | 1800,00    | -           | -          | -         |
|     | населения                     |             |          |          |          |            |            |             |            |           |
|     | и бизнес-сообщества           |             |          |          |          |            |            |             |            |           |
|     | об инвестиционной             |             |          |          |          |            |            |             |            |           |
|     | привлекательности             |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области с целью               |             |          |          |          |            |            |             |            |           |
|     | развития туризма              |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 27. | Создание системы              | 1400,00     | 400,00   | 500,00   | -        | -          | -          | 500,00      | -          | -         |
|     | наружной рекламы              |             |          |          |          |            |            |             |            |           |
|     | туристическо-                 |             |          |          |          |            |            |             |            |           |
|     | рекреационных                 |             |          |          |          |            |            |             |            |           |
|     | возможностей                  |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области в регионе             |             |          |          |          |            |            |             |            |           |
|     | и за его пределами            |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 28. | Информационные услуги         | 6737,48     | 1014,00  | 1741,00  | 1104,50  | 2877,98    | -          | -           | -          | -         |
|     | туристической                 |             |          |          |          |            |            |             |            |           |
|     | направленности                |             |          |          |          |            |            |             |            |           |
|     | в городе Калининграде         |             |          |          |          |            |            |             |            |           |
|     | и Калининградской             |             |          |          |          |            |            |             |            |           |
|     | области; подготовка           |             |          |          |          |            |            |             |            |           |
|     | и издание сувенирной          |             |          |          |          |            |            |             |            |           |
|     | и информационно-              |             |          |          |          |            |            |             |            |           |
|     | рекламной продукции           |             |          |          |          |            |            |             |            |           |
|     | (буклетов, баннеров,          |             |          |          |          |            |            |             |            |           |
|     | путеводителей,                |             |          |          |          |            |            |             |            |           |
|     | флаерсов                      |             |          |          |          |            |            |             |            |           |
|     | с символикой                  |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области) с целью их           |             |          |          |          |            |            |             |            |           |
|     | последующего целевого         |             |          |          |          |            |            |             |            |           |
|     | распространения через         |             |          |          |          |            |            |             |            |           |
|     | сеть туристических            |             |          |          |          |            |            |             |            |           |
|     | информационных                |             |          |          |          |            |            |             |            |           |
|     | центров,                      |             |          |          |          |            |            |             |            |           |
|     | на специализированных         |             |          |          |          |            |            |             |            |           |
|     | туристических                 |             |          |          |          |            |            |             |            |           |
|     | мероприятиях,                 |             |          |          |          |            |            |             |            |           |
|     | в пассажирском                |             |          |          |          |            |            |             |            |           |
|     | транспорте, в том             |             |          |          |          |            |            |             |            |           |
|     | числе на авиалиниях,          |             |          |          |          |            |            |             |            |           |
|     | в аэропортах                  |             |          |          |          |            |            |             |            |           |
|     | городов-контрагентов,         |             |          |          |          |            |            |             |            |           |
|     | в фирменных поездах           |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 29. | Информационные услуги         | 9424,79     | -        | -        | -        | -          | 2042,00    | 2200,42     | 2549,66    | 2632,71   |
|     | туристической                 |             |          |          |          |            |            |             |            |           |
|     | направленности                |             |          |          |          |            |            |             |            |           |
|     | в городе Калининграде         |             |          |          |          |            |            |             |            |           |
|     | и Калининградской             |             |          |          |          |            |            |             |            |           |
|     | области; подготовка           |             |          |          |          |            |            |             |            |           |
|     | и издание сувенирной          |             |          |          |          |            |            |             |            |           |
|     | и информационно-              |             |          |          |          |            |            |             |            |           |
|     | рекламной продукции           |             |          |          |          |            |            |             |            |           |
|     | (буклетов, баннеров,          |             |          |          |          |            |            |             |            |           |
|     | путеводителей,                |             |          |          |          |            |            |             |            |           |
|     | флаерсов                      |             |          |          |          |            |            |             |            |           |
|     | с символикой                  |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области), в том числе         |             |          |          |          |            |            |             |            |           |
|     | на электронных                |             |          |          |          |            |            |             |            |           |
|     | носителях,                    |             |          |          |          |            |            |             |            |           |
|     | в мобильных                   |             |          |          |          |            |            |             |            |           |
|     | устройствах                   |             |          |          |          |            |            |             |            |           |
|     | и в информационно-            |             |          |          |          |            |            |             |            |           |
|     | телекоммуникационной          |             |          |          |          |            |            |             |            |           |
|     | сети "Интернет",              |             |          |          |          |            |            |             |            |           |
|     | с целью их                    |             |          |          |          |            |            |             |            |           |
|     | последующего целевого         |             |          |          |          |            |            |             |            |           |
|     | распространения через         |             |          |          |          |            |            |             |            |           |
|     | сеть туристических            |             |          |          |          |            |            |             |            |           |
|     | информационных                |             |          |          |          |            |            |             |            |           |
|     | центров,                      |             |          |          |          |            |            |             |            |           |
|     | на специализированных         |             |          |          |          |            |            |             |            |           |
|     | туристических                 |             |          |          |          |            |            |             |            |           |
|     | мероприятиях,                 |             |          |          |          |            |            |             |            |           |
|     | в пассажирском                |             |          |          |          |            |            |             |            |           |
|     | транспорте, в том             |             |          |          |          |            |            |             |            |           |
|     | числе на авиалиниях,          |             |          |          |          |            |            |             |            |           |
|     | в аэропортах городов-         |             |          |          |          |            |            |             |            |           |
|     | контрагентов,                 |             |          |          |          |            |            |             |            |           |
|     | в фирменных поездах           |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 30. | Организация                   | 1847,13     | 390,00   | 300,00   | 818,83   | 338,30     | -          | -           | -          | -         |
|     | и проведение                  |             |          |          |          |            |            |             |            |           |
|     | рекламных кампаний            |             |          |          |          |            |            |             |            |           |
|     | для российских                |             |          |          |          |            |            |             |            |           |
|     | и иностранных                 |             |          |          |          |            |            |             |            |           |
|     | туроператоров                 |             |          |          |          |            |            |             |            |           |
|     | и представителей              |             |          |          |          |            |            |             |            |           |
|     | средств массовой              |             |          |          |          |            |            |             |            |           |
|     | информации                    |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 31. | Организация и                 | 8475,90     | -        | -        | -        | 2049,50    | 1606,60    | 1606,60     | 1606,60    | 1606,60   |
|     | проведение рекламных          |             |          |          |          |            |            |             |            |           |
|     | информационных туров          |             |          |          |          |            |            |             |            |           |
|     | для российских                |             |          |          |          |            |            |             |            |           |
|     | и иностранных                 |             |          |          |          |            |            |             |            |           |
|     | туроператоров                 |             |          |          |          |            |            |             |            |           |
|     | и представителей              |             |          |          |          |            |            |             |            |           |
|     | средств массовой              |             |          |          |          |            |            |             |            |           |
|     | информации,                   |             |          |          |          |            |            |             |            |           |
|     | потенциальных                 |             |          |          |          |            |            |             |            |           |
|     | инвесторов и иных             |             |          |          |          |            |            |             |            |           |
|     | целевых групп                 |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 32. | Администрирование             | 750,00      | 150,00   | 150,00   | 275,00   | 175,00     | -          | -           | -          | -         |
|     | официального                  |             |          |          |          |            |            |             |            |           |
|     | туристического сайта          |             |          |          |          |            |            |             |            |           |
|     | "Туризм Янтарного             |             |          |          |          |            |            |             |            |           |
|     | края"                         |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 33. | Обновление, поддержка         | 960,65      | -        | -        | -        | 125,00     | 107,45     | 220,00      | 242,00     | 266,20    |
|     | и продвижение                 |             |          |          |          |            |            |             |            |           |
|     | туристического сайта          |             |          |          |          |            |            |             |            |           |
|     | Агентства по туризму          |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 34. | Конкурс на лучшую             | 1000,00     | -        | -        | -        | -          | -          | 1000,00     | -          | -         |
|     | разработку научно-            |             |          |          |          |            |            |             |            |           |
|     | информационной                |             |          |          |          |            |            |             |            |           |
|     | литературы                    |             |          |          |          |            |            |             |            |           |
|     | о туристической               |             |          |          |          |            |            |             |            |           |
|     | привлекательности             |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области <*>                   |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 35. | Создание пакета               | 2000,00     |          |          |          |            |            | 2000,00     |            |           |
|     | презентационных               |             |          |          |          |            |            |             |            |           |
|     | материалов, в том             |             |          |          |          |            |            |             |            |           |
|     | числе видеофильмов            |             |          |          |          |            |            |             |            |           |
|     | о туристических               |             |          |          |          |            |            |             |            |           |
|     | объектах и маршрутах          |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области                       |             |          |          |          |            |            |             |            |           |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 36. | Итого по задаче 2:            | 48733,01    | 2954,00  | 3691,00  | 2992,78  | 8971,56    | 5556,05    | 11663,63    | 6355,28    | 6548,71   |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| Задача 3: развитие международного и межрегионального сотрудничества в сфере туризма                                                                 |
+-----+-------------------------------+-------------+----------+----------+----------+------------+------------+-------------+------------+-----------+
| 37. | Организация                   | 865,00      | -        | -        | -        | 173,00     | 173,00     | 173,00      | 173,00     | 173,00    |
|     | и проведение                  |             |          |          |          |            |            |             |            |           |
|     | мероприятий в рамках          |             |          |          |          |            |            |             |            |           |
|     | реализации                    |             |          |          |          |            |            |             |            |           |
|     | международных                 |             |          |          |          |            |            |             |            |           |
|     | соглашений,                   |             |          |          |          |            |            |             |            |           |
|     | заключенных                   |             |          |          |          |            |            |             |            |           |
|     | Правительством                |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |
|     | области и Агентством          |             |          |          |          |            |            |             |            |           |
|     | по туризму                    |             |          |          |          |            |            |             |            |           |
|     | Калининградской               |             |          |          |          |            |            |             |            |           |